The Busy Brick model from our Backstitch collection is a Raw-Edges studio design, inspired by the appearance of the reverse of embroidery work. Its stitching, irregular in terms of length, does not seem to follow a particular logic. They generate three patterns that seem to move in two directions, overlapping in a certain area. This is the orange, brown and coral mode, available in two sizes. A Busy Green version is also available, featuring green, pink and coral tones. The Backstitch collection also includes two other models, Calm and Composition, with similar inspiration but with different stitching.

When the rise is 90°, then the fall is too.‎ And naturally the landing.‎ In the mix of wool loops and cut viscose, even detonator caps get an itch.‎ No worry, they don’t leave anything behind.‎ But the color combinations do.‎ Welcome to the most colorfully streaked up and down!

Bold is made using a combination of mechanical and hand-spun yarns resulting in a thick, warm and expressive rug. Bulky and irregular in character, it is the epitome of tactility, a quality that Hella believes to be ‘the most important and best known characteristic of a rug’. Bold is woven by skilled weavers from India using yarn that has been dyed after it is twisted. This produces an interesting effect as the dye does not penetrate completely to the yarn’s core.With its sober colouring and simple but distinctive asymmetric design, Bold can make a statement in a space helping to structure it and aid in the placement of furniture.